sponsorship weekend evite

Medium: Adobe Photoshop

Year Created: 2017

Process: I completed this digital invitation for a sponsorship weekend consisting of a lunch and a fashion show to promote an upcoming exhibit which featured fashion designs and wearable art. I was provided the graphic elements and copy. I made major changes to the layout and created the heading. I modeled the heading after the mastheads commonly featured in a lot of the collateral produced at The Dali (example below). I mirrored the style of the text while maintaining the design trends of the exhibit's accompanying materials. In the end, a more traditional header style was chosen. However, I stand behind this version because it pushes the boundaries of the new exhibit's design features while mirroring The Dali's design trends.